Streetwear Spotlight: Supply & Demand

I've worked with a huge number of streetwear brands over the years and absolutely love the freedom of the clothing and the expressive designs that always come from these designers. Supply and Demand is one of the exceptional brands I've had the pleasure of working with, but don't just take my word for it...


Inspiration is always key when designing a clothing brand and Supply & Demand are heavily influenced by New York street style. They use graphics to celebrate the districts and icons of New York in a unique way by using a mainly monochromatic style with injections of tie dye and paint splashes and pops of colour.


The incredible launch collection consists of bold graphic T-shirts, jumpers, baseball shorts and jackets ranging from £16 – £55. The street cast campaign pays homage to streetwear's roots and was shot in Brooklyn. UK ambassadors of the brand include Radio 1xtra's DJ Target, Logan Sama and DJ Stylus.


To celebrate the launch, Supply & Demand have teamed up with magazine RWD to takeover key club nights including Lovedough, at Camden’s Proud Galleries and Manchester’s Bass Face event at Sound Control, by nominating artists to compete against each other for the right to perform at these coveted,
sell out events.


Supply & Demand is available exclusively at JD Sports and selected BANK stores.

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