The young menswear label aims to conquer the male fashion arena of 25-35 year olds with a premium collection inspired by the 'Modern Hunter' favouring the ideology that the Buck epitomises the 'Ultra Alpha Male'.
"In a world where the 'Hunter' has evolved, he is no longer content with shooting down game and foul, the 'Hunter' gleefully adopts the playing fields of the big city bars and clubs fending off his rivals. The 'Alpha Male' hopes to fulfil his urges without denting his honourable reputation."
