With stockists such as Topshop, Urban Outfitters and ASOS under their belt, New Love Club are ahead of the crowd when it comes to print trends. With hints of 80s shapes, 90s rave and 70s psychedelia, their bold and innovative designs are a mix of hand-drawn illustrations and creative studio photography. Founded in 2009, the brand has gone from strength to strength, hitting a chord with today’s pop culture and cleverly putting a contemporary spin on the classic tee.
