G-Star Raw Opens First Women's Store Worldwide in Amsterdam

International top model and dance4life ambassador Doutzen Kroes has officially opened the very first G-Star Women store worldwide. During the opening ceremony Doutzen also launched the G-Star Women selected by Vogue supporting dance4life collection.

All proceeds from the collection will be donated to dance4life, to support their initiatives to inspire, mobilise and unite young people to prevent the spread of HIV and AIDS. The collection features qualitative fabrics like Japanese Comfort Selvedge denim, woven on vintage shuttle looms, and lightweight perforated soft leather. The pieces include the High Waist Radar denim, a 50’s knife-pleat plisse skirt and shirt with denim trimmings on the cuffs and collar.

The specialist denim store G-Star Women offers a broad range of fits and styles, each tailored to the inch. In this store women can experience what G-Star’s denim craftsmanship can do for your look and find their perfect pair of jeans with the help of well-trained store staff.
The store design features raw and pure materials, strong architectural elements and super functional design. Heavy concrete panels, but in a soft white colour and with rounded edges, are combined with long curtains in heavy industrial fabrics with chic leather details.


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