Generation Q is a celebration of individual self-expression. Ageless, and without limits or restrictions. It's Illamasqua's declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone.
Generation Q is a new, dynamic range that provides the industry's only antidote to the industry's homogenised and prejudiced vision of beauty. So in typical Illamasqua style, they have done something that no other brand would or could do. The Generation Q campaign will go against the industry's despicable taboo, by featuring older models as well as young. In fact, Generation Q models aren't models at all, but real make-up fans, with a real sense of their own beauty.
The future of beauty is changing and we are the new voice of a brand new generation - Generation Q, where beauty has no age limits.
The collection is now available online at illamasqua.com and in store at Illamasqua flagship stores and counters at Selfridges and Debenhams.
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