The All Women of Colour Campaign Launches to Make the Beauty IndustryMulticultural

Eryca Freemantle

World famous celebrity make up artist Eryca Freemantle and the Olympia Beauty Exhibition team will bring the beauty industry up to date to reflect the multiculturalism of modern Britain and address the unbalance in the beauty industry. Celebrity make-up artists Eryca Freemantle and the Olympia Beauty Exhibition have teamed up to launch The All Women of Colour campaign.

The initiative seeks to work with the beauty industry to encourage and implement a more inclusive range of products available for women of colour in existing mainstream brands. It also aims to provide the industry with knowledge on how to work with all women of colour, with specially designed, accredited and certified workshops and seminars. The Women of Colour Campaign press conference takes place on September 24.

The All Women of Colour Campaign is motivational in providing avenues where brands new and old can come together to create an industry think tank, and cater for the needs for all woman, regardless of their skin colour tone and hue. Eryca and her team will work with brands that wish to be part of this initiative.
Could this be the new face of beauty?

The charismatic award-winning make up artist Eryca Freemantle will be the face and advocate of The All Women of Colour Campaign. Offering industry intelligence to work with brands and establishments to be part of the campaign, not only to increase their profit margins but working with the brands and establishments to bring them up to date which will be a more realistic and inspirational reflection of modern multicultural Britain.

Eryca Freemantle has gone from strength to strength, promoting awareness globally about make up, self esteem, confidence and diversification in the beauty industry. Appearing on TV shows, winning awards and being endorsed by the UK and African governments.

...Or could this be the new face of beauty?

The All Women of Colour Campaign launch press conference will take place on Monday 24th September 2012, 11:00 at Olympia Beauty, in the press office. Eryca Freemantle, campaign supporter and fellow make up artist Louise Page as well as Olympia Beauty founder, Ian Archbold will be in attendance. Eryca will be announcing her global reality beauty and make up TV show in Autumn 2012.

Finally we might be able to change the face of Beauty!

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